In Rants, Uncategorized

Now that’s using your head(s)

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Believe it or not, people actually use products in ways that advertisers would rather not put into TV ads! My rule of thumb with viral vids: If it’s tame, it’s lame. Gillette decided to go south to go viral. Brands need to be real, transparent and have an actual personality. This is a great look ...

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In Rants, Uncategorized

Don’t be scared of the C-word. Your employees aren’t.

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Content. That big dirty C-word that gives life to social media initiatives. Who’s updating the site? How are we going to produce content? Here’s one solution. Some of the best content isn’t created in a brainstorm– it’s all around your organization. Got some quirky employees? Bring your brand to life by showing the fun side ...

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In Rants, Uncategorized

Brand personality…with a real person!? Get right outta town.

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What a novel idea. In the quest to give a brand that ever-important “personality,” more and more companies have come up with a solution. A real person. NYT: Tweeting Your Way to a Job Social media aficionados. Blogger in Chief. Emerging Media Specialist. Call them what you will, brands are quickly learning that brand image ...

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In Rants, Uncategorized

Sex Ed for Tweens. Text Ed for Parents

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I’m not quite sure how’d I’d ever work this into a business case study, but it points very clearly to what’s newer new media. I heard some crazy stat that the #1 way teens use cell phones is to text. The #2 way? Yes. Checking the time. I’m not even sure that #3 would be ...

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