Old News or New Norm?
I saw the new Mad Men app on Facebook then noticed this article on MediaPost discussing how Eight O’Clock is extending their Mad Men marketing tactics into online. What struck me about the program is that there’s nothing groundbreaking or innovative here. But that might just be okay. In a nutshell: -”Mad Men Yourself” mirco ...
Sara Lee Baking with the Mommy Bloggers
There’s only one thing more exciting than a room full of moms: A room full of Mommy Bloggers. We brought some of some of America’s most influential online moms to the Kitchens of Sara Lee for a Back to School Nutrition Summit. Staff poured through hundreds of blog to find the right women and we ...
New Realities, Same Relationships
A great article this weekend from Sunday Business in NYT about how online communications is reshaping the PR pro’s role. This could have been three separate articles! Just last week I was making the case that if we get 10 top mom bloggers to talk about a story, that’s more “impressions” than a top national ...