Pepsi Connecting with Minority Mommies
I’d like to think that I know a thing or two about mommy bloggers, especially having been deeply involved in rounded them up for Sara Lee at a previous agency. This is an interesting look at how Pepsi is tapping a largely overlooked online demo. But really, if you’re going to target African-American household decision ...
Facebook: You’ve Been Nagged by MOTHER
A word to mothers: If we can ignore you in person, we can certainly ignore you on Facebook. Still, Geekologie found one mother who decided to take her nagging to Facebook. I won’t go as far as to stay parents should stay off Facebook, just understand that there may be good reason your child doesn’t ...
Well, they’re your ad dollars
Let’s play a game. It’s called “What’s wrong with this Facebook ad?” Remember- You’re paying per click or per impression on Facebook. Make sure you’re doing all you can to ensure you’re targeting the right people. The first image is the ad. The second is part of my Facebook profile. Not that I have anything ...