Just last night I lectured about how traditional media pros use social media. Then, I see this brillant and fun Gawker story about Ann Curry and some fellow journs trapped in a NYT elevator—tweeking and posting videos the whole time!

Ann Curry Trapped in New York Times Elevator for One Well-Documented Hour

“What happens when a group of social media freaks—including Ann Curry—get trapped in an elevator? It is electronically recorded and broadcast over the internet at near-dizzying speed. Welcome to the most thoroughly documented elevator entrapment ever.”