Putting Your Best Face(book) Forward

While so much of social media is beyond your control, your first Facebook impression shouldn’t be. You spend all this time building your image and getting people to your page. But, when they land there, what do they see? The wall. A barrage of updates from you and random posts from your f0llowers. Is this really ...

Honest customer service

Background: I just got back from a vacation and had signed up for the local Groupons before leaving. Now that I’m home, I unsubscribed to the emails from that city. I felt so dirty clicking that unsubscribe link for a service I use all the time, but here in the Chicago winter, I couldn’t stand ...

Teaching Digital Media

With my grad social media class starting tonight, what a timely article from WSJ! If I can find it in my heart to kill a few trees, I may put this article on every chair. It’s excellent to see big shops like JWT and Leo Burnett beefing up their training programs. That adds even more ...

Power Point…like butta….

After being booted off the wifi at one coffee shop for exceeding the 2 hour limit, I’ve moved up the street to prepare for class Monday. Trying to add some fun to the process of selecting account teams for the semester. Discuss.