Voting’s so easy, you can do it naked
In Media, Work

Voting’s so easy, you can do it naked

Here at last, the Vote Naked recap reel! A totally integrated program, all rooted in a killer social media concept. [youtube=http://www.youtube.com/watch?v=QcfxJzZvZXM]

Crowd Sourcing Solutions

Crowd Sourcing Solutions

How should a city close a $635m budget gap? No, seriously. Tell us. That was more or less the thinking behind www.ChicagoBudget.org- our online home for budget resources and an IdeaScale crowd sourcing tool where people can share and vote on their ideas for Chicago to balance the books. The site generated 2,588 ideas, 7,118 ...

In Media, Work

Vote Naked. No pants (or press release) required.

It all started with a group a Chicagoans sitting around a table talking about our embarrassingly low voter turn out and how that might be impacted by a change in Illinois election law. For the first time ever, voters can now cast a ballot by mail w/o an excuse. “It’s so easy, you could vote ...

What if on the 8th day, He created Social Media?

[youtube=http://www.youtube.com/watch?v=GkHNNPM7pJA]

Taking Higher Ed Higher

I’ve been a bad, bad blogger! This would be one of those “do as I say…” moments when it comes to maintaining a blog. I blame this campaign and a jam-packed semester for distracting me! This is my first major integrated campaign for Roosevelt (and the next one is just a few months from launching).  ...

Internet Killed the Video Star

(Disclaimer, I suck at music history) In the late 70′s, Video Killed the Radio Star. The internet has killed the (traditional) video star. Right? (I’ll spare you the “Walkman Killed the FM Star,” “iPod Killed the Discman Star”….and on and on. I’m writing a blog, not  a book here!) Anyway…I’ll stop burying the lead and ...

Spoiler Alert: Yes, it Blends

Pick up any early book on social media and you’ll find the Blendtec videos. These guys have been blending random stuff since 2006 and are still going strong—which is too bad for the iPad.[youtube=http://www.youtube.com/watch?v=lAl28d6tbko&feature=player_embedded]

Vitamin Water’s Gotta Situation

I’ve become more and more interested in these long-form commercials passing as viral vids. (Gaga took a similar go-online and go-as-long-as-you-want approach with her latest video.) To push their product online to the dude demo, Vitamin Water took a few moves out of the Marketing to Dudes playbook—Athlete Celebs, Humor, Boobs, Pop Culture. [youtube=http://www.youtube.com/comment_servlet?all_comments&v=3W-nCmN_Ovk] The ...

CBS got their (granny) panties in a twist

Given the postings this week, I feel like I’m having an early bird special. Pro-choice grannies’ YouTube response to CBS airing anti-choice ads. [youtube=http://www.youtube.com/watch?v=6oNWi8fXOfg]

Going up

Just last night I lectured about how traditional media pros use social media. Then, I see this brillant and fun Gawker story about Ann Curry and some fellow journs trapped in a NYT elevator—tweeking and posting videos the whole time! Ann Curry Trapped in New York Times Elevator for One Well-Documented Hour “What happens when ...

User Generated Nausea

Brands kill for it. Marketers promise it. But one problem with “user generated content” is, well, users. Props to Hanes for keeping this post live.  Makes me wonder what kind of posts get censored from the underwear fan page…! Here’s the page. The video (if you dare) is here

It’ll make you go blind

I’ve heard of adults scaring adolescents with threats of hairy palms…but a hairy face? This is new turf.  James Lipton’s Give It a Ponder PSA about the dangers of texting. http://www.youtube.com/GiveItaPonder Knee-jerk reaction: “Why is this old dude warning teenagers about sexting…do they have any clue who he is?” Then I think to myself, “Self, ...

Toothpaste in your dupa?

Apparently, Charmin has a solution. In case cartoon bears wiping their butts on trees wasn’t weird enough, Charmin’s new YouTube video takes personal hygiene to a very odd place.  Not quite funny. Not quite serious.  But if this is what he does with his TP, I’m not looking forward to learning what he does with ...

Don’t be scared of the C-word. Your employees aren’t.

Content. That big dirty C-word that gives life to social media initiatives. Who’s updating the site? How are we going to produce content? Here’s one solution. Some of the best content isn’t created in a brainstorm– it’s all around your organization. Got some quirky employees? Bring your brand to life by showing the fun side ...